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Christopher Ancona
Jun 2, 20206 min read


Christopher Ancona
Aug 28, 20197 min read


Christopher Ancona
Aug 7, 20194 min read


Christopher Ancona
Aug 2, 20193 min read



Herb stands before the fresh mound of dirt at his father’s grave, feeling a weight he’s never known before. He never got to say goodbye. He’s not sure how to feel about that. His father was always busy, always working, never really there. He didn’t teach him how to face hard times or show him what it means to truly live or love.
He bows his head, and in that quiet moment, he realizes he’s completely alone. There’s no one left to answer his questions about life, no one to show him how to find his way. He turns away from the grave, walking slowly, feeling the weight of that emptiness. And as he takes each step, he accepts the truth he’s been avoiding — that now, more than ever, he must find his own path, ask the hard questions, and discover his own answers.
The Hedgehog and the Worm: A Heartwarming Fable about Creating Your SPICY Life isn’t just a story; it’s a practical guide to self-mastery while crafting a life of purpose and meaning. Through relatable characters and gentle wisdom, learn how too:
● Become who you truly want to be
● Discover what really matters when everything else fades away
● Transform everyday struggles into opportunities for growth
● Design your SPICY life and create your purpose along the way
● Build meaningful connections with even the most unlikely companions
Perfect for fans of The Alchemist and The Tao of Pooh, The Hedgehog and the Worm offers a refreshing perspective on finding your place in a world that often feels prickly and overwhelming.

This is a paradigm-shifting book that transforms ordinary overlooked concepts into the extraordinary to motivate, persuade, and inspire the creation of purpose in your life so you can design and build a life you love.
The Alignment Quotient outlines a clear path to create and execute on a practical and meaningful mission in life. The journey takes everyday concepts like, integrity, being, mantra, time, free-will, and purpose and weaves them into a single tapestry to empower the reader towards a future of their own creation.
A must-read for every person who is missing meaning and purpose in their life whether graduation from college and facing the great blue yonder, suffering a mid-life crisis, or struggling with life after retirement.


The Alignment Boosters are an online toolset to support your commitment to your declared being.
The Nudge is a tool that allows you to schedule random text reminders to make sure you keep your declaration on the front of your mind.
The Integrity Check tool is a peer-feedback tool that allows you to survey your friends, colleagues, and anyone you wish to find out if they are experiencing you as your declaration, and allows you to track your behavioral change through the eyes of others.
By signing up to use the Boosters, you get 2 free codes so you can begin your journey towards Alignment right now!






Every human has triggers that cause a cascade of chemicals to be released in the brain for the purpose of driving thoughts which lead to behaviors - some of which drive us out of alignment.
These two assessments help you understand how your brain works to drive you out of Alignment.
The SAFETY Assessment helps you identify the strength of each of the triggers (Security, Autonomy, Fairness, Esteem and Trust).
The STUPID BRAIN assessment helps you understand which of these 11 cognitive distortions are having the most damaging impact on your life.